Design solutions
to improve products
To explain what Your Business World actually is, believe it or not, can be quite difficult as every membership and reason for being a member is personal to each individual.
But in its simplest form, YBW is simply a business community that has created an environment or ecosystem where business owners can operate and thrive and as a member you have access to a range of tools, systems, processes, events, and people who can help you to succeed wherever your business journey takes you.
But unlike your traditional business organisations YBW is completely fluid.
You can make it whatever you want. Genuinely we believe that anything is possible, and by being completely open to co-operation and innovation the biggest asset within YBW is not the organisation, our Founder Brett or any of our services.
It’s the YBW community itself….. Some days it’s truly awe-inspiring.
We just happen to get a ringside seat.
So here’s a question: How can we help you?
“Community” vs “Features and Benefits” model
Since the dawn of time, your traditional “Business Organisations” have operated on a simple “features and benefits” model.
This model can be crudely summarised as: For us to do what we do we need your money and in exchange we’ll give you a “box” of benefits.
You as the consumer will then most likely make your buying decision on whether those benefits are of use and offer value. If they are, you join – perfectly logical, and is pretty much the cornerstone of any “traditional” organisation in our sector.
We’re not like that – our approach is so much better.
There is a problem with this traditional model. The problem is that their offering is too rigid for todays marketplace and how can we put it…..well, backwards.
Think about it…
Why did you start your own business?
Why did you start your own business?
If we dig, it won’t necessarily be about becoming rich. It’ll be about having the freedom to make your own choices, work on your terms and being in control of your own destiny to provide a lifestyle you want for you and your family.
So how can any organisation possibly serve you if they don’t ask what you want or need?
After all, you are 100% unique. Whilst the problems you face may be similar to those faced by us, for instance, the solution is rarely the same.
Really—How can any organisation possibly help you if they don’t know what you need.
The solution is simple, reverse engineer the organisation.
Start by asking “how we can help”, listen, then take action. Then do everything possible to make your experience as good as we can.
The person who knows you and your business the best is you. You know the challenges you face, you’ll know your strengths, your weaknesses and where you want your business to go – whether it be worldwide domination or simply being comfortable.
So don’t assume – ask.
And here’s the kicker.
We’re all problem solvers, you, us and the next person. We, the community, can all serve and support each other. Every product or service we could ever provide solves a problem – the community itself should be able to self serve….
Surely a “business organisations” purpose should be facilitate this happening.
It’s tough to do admittedly, but done well, we can directly improve the lives of business owners, and so does everyone else around us.
Digital
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Branding
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Marketing
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